The F.A.R.M.

-- Learn professional tradecraft to play the game at the highest level  -- 

 

We equip you with the contextual intelligence, resources, and tools to achieve your most important missions.

 

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Inspired by NASA: You don’t need to chase credentials. You need a high-performance system.

 

In the Apollo era, NASA pushed humans and their tools to the limits and then reengineered them to succeed.

This dialogue between operators and technology was the hidden secret that won the space race: the Mission Qualification Program.

The F.A.R.M. makes this approach available outside NASA: 

  • We select cohorts of mission-driven people and then put them through a rigorous training and engineering process to qualify them for their success.
  • Because we specialize in outcomes, we work with you to design a high-leverage system of relationships, technology, and intelligence that enables consistent breakthroughs.
Q:"Why can't I do that with regular coaching?"

Because talent isn’t enough. Winners always have the best system-on-track.

At the highest levels, possessing phenomenal individual talent is the baseline. It gets you into a seat.

But who wins the races and who makes history? 

  • It's always the driver with the best car.
  • Having the best car depends on how fast you can assemble the right data, ideas, scenarios, and technology to gain an advantage at the next race.

The same is true for performance in any field. Your successes are entirely constrained by the systems within which you operate. That means your insights, resources, and network determine the scale of your achievements. Not talent alone.

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The F.A.R.M. builds and tunes a complete system around you. A system matched to your individual mission and optimized to give you an edge in critical moments.

 

 - Trusted for the Most Critical Missions -

The F.A.R.M

Inspired by a legacy of elite preparation programs, The F.A.R.M. is built to give high performers situational advantage across their careers. We offer you the Perpetual LeverageTM to shape circumstances to continually advance your achievements.

We train operators to:

  • Organize your career goals into a portfolio of discrete missions

  • Map your social capital, resources, and insights required to realize them

  • Deploy your energy and effort to the right interactions at the right moments to consistently tilt the odds in your favor

  • Make more confident decisions that maximize your talent and potential.

 

 

Quick note from Will:

Founder of RoloDEQ + Lead Instructor at The F.A.R.M.

We’re entering an era where raw talent isn’t enough. To maintain an edge, humans will need a system. In the age of AI, operators who can shape circumstances, mobilize the right people, and execute under pressure will define our collective future.

My mission is to equip those people at The F.A.R.M.

The F.A.R.M. distills everything I’ve learned coaching 1,500+ top professionals and 200+ startups across global accelerators, boardrooms, and war rooms. I teach innovation at one of the world’s top business schools, built UChicago’s top-rated leadership program, designed a national innovation program from the U.S. Department of Defense, and bring both clinical training as a therapist and real-world edge as a founder.

The F.A.R.M. is the personal R&D lab I wish I had a a decade ago.

If you’re serious about achieving your most important goals, I built this for you.

 

Who It's For

You don’t want thin motivation or a vague community on Slack. You want faster results. And for that: you need a tangible structure that guides, reveals, and compounds your effort. 

You want a system that recognizes opportunity as fast as you do, moves with you at speed, and knows how to make things happen.

You are likely:

  • An operator motivated by a deep drive

  • Known in your current orbit, but underleveraged beyond it

  • Ready for more ambition, not more hoops

  • Aware that your current network was built for your last chapter, not the one ahead

  • Craving clarity about how to get it done

 

And you want to avoid:

  • Mere community without outcomes

  • Vanity affirmation and toxic positivity. (NOTE: at The F.A.R.M. you won't be able to hide)

  • Letting uncertainty stop your progress

Ashley

(Education)

"My honest expectations were to get some new concepts, experiences, and high-level frameworks. But the transformation was real. I am now a much more confident agent of my own career journey."

Sofia

(Diplomacy)

"I am taking much more ownership over my professional decisions. I don't feel subject to the system. I'm being more assertive about the direction I want to develop while still taking in and analyzing advice."

Pranav

(Startup)

"I can now get much more specific about the goals I want to accomplish. Before, my next move was always a bit of a mess and opportunistic. But now I have repeatedly mapped the myriad paths I can take to reach my portfolio goals and can strategically select them."

What You'll Gain 

 

Shipped, Verifiable Wins: We offer rigorous clarity on your goals, extraordinary structure to pave the way, and supportive guidance for how to deploy your time and energy.

Situational Advantage on Demand: You’ll calibrate your "force structure": the people, knowledge, and resources you need to leverage in the key moments that matter. 

Your Career CoDEQ: You’ll assemble a durable, living map of the resources and networks to accelerate your strategic goals. It will provide you the means to your ends.

Scout Teams: You’ll join a rotating and curated team of industry peers who sharpen your thinking, surface hidden options, and amplify your advantage. It's confidential, tactical, and high-trust.

Strategic Compounding: Most top performers burn out chasing an ever expanding set of options. You’ll leave The F.A.R.M. with a strategic filter that delivers more results, not more work.

Perpetual LeverageTM: Achieving a Level 3 at graduation isn't the end, it's an inflection point for your next 10 years. As an alum, you'll maintain access to your tech stack and the F.A.R.M.'s insights via our Industry Almanacs and events.

*All backed by Uchicago research on social capital, decision making, leadership performance, and career mobility.

FAQs

 Don't leave your potential to chance. 

The F.A.R.M. is your personal R&D lab. It's built to calibrate the relationships, knowledge, and systems around you to accelerate what matters most to you.

We respond to every inquiry personally. Apply now to explore the perpetual advantage that top performers use to succeed. 

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